Motoquipe have over 25 years experience in the retail of quality auto accessories and car audio.  We are an Australian owned and operated company, and prior to moving our business online, had 16 stores in Adelaide, Perth and Sydney. With over 7 years of online retail experience, we are also a Platinum Ebay Powerseller with a 99.5% Feedback rating.

Mission Statement

  • Supply the largest range of custom fitting car accessories in Australia
  • Provide our customers with the best level of service, and knowledge
  • Ship the goods to our customers as fast as possible
  • Customers receive their goods in original condition

Customer Approach

You, our customer are Motoquipe’s most important asset, and we understand this. We strive to give you our best customer service possible.  Our obsession towards customer satisfaction has allowed us to remain successful in business for over 2 decades, and we aim to continue this into the future.

Our History

The Beginning

The Motoquipe name began trading in the late 1960's with a store in the Regent Arcade, Adelaide, but we were involved in the business from March 1987 as a partner in the store located in Northpark Shopping Centre.  

In 1991 we opened our second store in Parabanks Shopping Centre and soon after we added Westfield Tea Tree Plaza, Westfield Marion and Myer Centre, Adelaide.

Motoquipe North Park

Motoquipe Parabanks

Old Pioneer Soundboard


Motoquipe began franchising in 1995. More stores were opened in South Australia: Elizabeth City Centre, Hollywood Plaza, Munno Para Shopping Centre, Westfield Arndale and Westfield Westlakes.
In the late 90’s we expanded into Sydney, franchising 3 stores: Westfield Burwood, Westfield Hornsby and Westfield Mount Druitt.  

By the mid 2000’s we had opened 4 stores in Perth: Westfield Carousel, Morley Galleria, Midland Gate and Whitford City Shopping Centre.
In 2006 our Northpark store was relocated to Sefton Plaza and a new store opened in Colonnades Shopping Centre.  By then we had 17 stores and were the largest shopping centre based car accessories retailer in Australia.

car care stand

sound board
glass cabinets

Online Retailing

The advent of online retailing into the mainstream of Australian households from 2007 has seen a paradigm shift in the behavior of consumers. The Global Financial Crisis struck in 2008 and it became apparent soon after that the concept of having automotive retail stores in shopping centres was no longer viable.

Thankfully we started our venture into online retailing in 2006 selling on Ebay.  Our online sales were growing steadily and this allowed us to close unprofitable stores and consolidate.  Our website was turned into an ecommerce store in 2011 and today we are a pure-play online retailer selling on our website and Ebay.
Our headquarters are still located in Adelaide, and we are still proudly a 100% Australian and family owned business.

motoquipe gilbert street

warehouse floor

full of stock